About TiLTD ICE

Some brands are built in boardrooms. This one was built at the rink.

I'm a first responder, a hockey dad, and the father of seven kids who have logged more early mornings at freezing cold rinks than I care to admit. I know what it's like to stand at the glass at 5 AM with a bad cup of coffee, watching your goalie make a highlight-reel save in front of an empty arena — and doing it all while wearing a $100 hoodie you bought at the tournament table that has nothing to do with your family, your team, or anything you actually care about.

That's where TiLTD ICE started.

The Real Cost of Hockey

If you're a hockey family, you already know — this sport is expensive. Equipment, ice time, tournaments, travel. It adds up fast. And somewhere along the way, tournament organizers started selling overpriced hoodies with generic graphics slapped together overnight that represent nothing. Not your family. Not your team. Not the sport you love. Just a logo for an event you'll barely remember and a print that's cracking by spring.

We decided that wasn't good enough.

Hockey families work hard. They sacrifice sleep, weekends, and a whole lot of money because they love this sport and they love their kids. They deserve gear that actually holds up — gear that means something.

Why Red, White, and Blue

Our family has always understood what it means to serve. Two of our own answered the call and wore the uniform of the United States military. As a first responder myself, service isn't just a value we talk about — it's how we live.

When we built TiLTD ICE, we knew the brand had to reflect that. The red, white, and blue isn't just a color scheme. It's a commitment to the people who show up — for their country, their community, and their family. Hockey has always been a sport built on those same values: grit, teamwork, sacrifice, and pride.

That's what we put into every piece of gear we make.

What We Make

Every TiLTD ICE product is designed in the USA and carefully selected for quality — from the weight of the fabric to the durability of the print. Nothing is mass-produced or sitting in a warehouse. Your gear is made specifically for you when you order it, built to hold up through the wash cycles, the road trips, and the seasons that seem to never end.

Tournament-quality gear. Without the tournament price tag.

For the Hockey Family

This brand is for the parents in the bleachers. The players on the ice. The siblings who got dragged to another weekend tournament. The grandparents wearing the hoodie with your kid's number on it. The families who live this sport together.

If you've ever stood rinkside in the cold and thought — this is exactly where I'm supposed to be — then TiLTD ICE was made for you.

Welcome to the Red, White, and Blue Line